Continental U.S. only.
Continental U.S. only.
Decorative pillow covers come in four working sizes — 16×16, 18×18 (the standard), 20×20, and 12×20 lumbar — and the one rule that matters more than any of them: buy the insert about 2 inches larger than the cover. An 18×18 cover takes a 20×20 insert. Get that right and even an inexpensive cover looks plump and tailored; get it wrong and the corners sag no matter what you spent.
We supply blank and custom printed decorative pillow covers in bulk to decor sellers, embroiderers, and print shops, and sizing is the question behind most orders we see: which cover for which sofa, and which insert for which cover. This guide settles both — size by size, with the insert pairings in one table.
| Cover size | Insert to use | Best for | Where it shines |
|---|---|---|---|
| 16×16 | 18×18 | Accent and layering | In front of larger pillows, armchairs, kids' rooms |
| 18×18 | 20×20 | The all-purpose standard | Standard-depth sofas, loveseats, beds — the safe default |
| 20×20 | 22×22 | Deep seating and bold looks | Deep sofas, sectionals, king and queen beds |
| 12×20 lumbar | 12×20 to 12×22 | The front layer and back support | Layered in front of squares, desk chairs, benches |
A pillow cover is cut and sewn to its stated size, but once an insert goes in, fabric has to travel over the fill — and an insert the exact size of the cover never quite reaches the corners. The result is the deflated look with floppy, empty points that makes a sofa read tired.
The fix used across the design trade is simple: size the insert roughly 2 inches up in both dimensions. The oversized insert presses fill into the corners and keeps the face of the pillow smooth and full. Interior designers have standardized on this pairing — Arianna Belle's insert guide is a good deep dive into why it works. Down and feather-blend inserts reward the full 2-inch upsize because they compress; a very firm synthetic insert can work sized just 1 inch up.
16×16 cover → 18×18 insert · 18×18 cover → 20×20 insert · 20×20 cover → 22×22 insert · 12×20 lumbar → same size or slightly longer insert.
Too small to anchor a sofa on its own, 16×16 is the size that finishes an arrangement: layered in front of 18s or 20s, on armchairs where a bigger pillow would crowd the seat, and in kids' rooms and reading nooks. It's also a favorite blank for embroidery and small-format printing, because the design sits high and visible instead of drowning in fabric.
If you only stock or buy one size, this is it. 18×18 suits standard-depth sofas, reads balanced in pairs at the corners, and is the size most patterns and printed designs are scaled for. For decor sellers, 18×18 is reliably the volume size — it fits the most homes, so it carries the fewest returns and the fewest sizing questions.
Sofas have been getting deeper, and 20×20 is the answer: on a deep sofa or sectional, an 18×18 can look lost, while a 20×20 holds the corner. It's also the right scale for dressing queen and king beds. Pair it with 18s in front rather than more 20s — the step-down in size is what makes an arrangement look layered instead of lined up.
The lumbar is the horizontal rectangle that completes the picture: in front of square pillows on a sofa, solo on a desk chair or bench, or centered against the headboard. It's also the most forgiving place to put a statement print, because a single lumbar reads as intentional where a single small square can look stranded.
Size selection and arrangement are two halves of the same decision. The working formulas:
Scale guidance like this is a starting point, not a law — a general room-by-room pillow size guide is useful for less common furniture. For pattern mixing, color, and counts in more depth, our guide to styling decorative pillows picks up where this one ends.
For covers that get decorated — printed, embroidered, appliqued — 100% cotton is the standard for a reason: it takes ink and thread cleanly, breathes instead of trapping heat, and machine washes without drama. Cotton twill adds a tighter, harder-wearing weave with a subtle diagonal texture that photographs well in product shots, which is why it's the construction decor sellers ask for.
If you'd rather have the printing done for you, our custom printed cotton twill pillow covers run the same four sizes with one-sided or two-sided printing, with a 10-piece minimum per design — send your artwork and we prepare a digital proof before anything is printed. Blank covers have no minimum at all.
Cotton covers are the easy-care option: remove the insert, zip the cover closed, machine wash cold with like colors, tumble dry low. Pull covers out slightly damp and smooth them flat to keep pressing to a minimum, and wash printed covers inside out to protect the design. Spot-clean inserts rather than washing them — most only need an occasional airing.
100% cotton covers with hidden zippers, print- and embroidery-ready — the same blanks we supply to decor sellers, embroiderers, and print shops.
No minimum order · volume pricing applies automatically · ship in 1 business day
One- or two-sided printing on cotton twill · from 10 pieces per design · free digital proof before production
Free shipping on orders over $200 to the continental US.
A 20×20 insert. Sizing the insert about 2 inches up fills the corners and keeps the pillow plump; a same-size insert almost always looks deflated.
18×18 — the all-purpose standard. It suits most sofas, works in pairs, and is the size most printed designs are scaled for. 20×20 is gaining ground as sofas get deeper.
Yes, about 2 inches in both dimensions: 16×16 cover → 18×18 insert, 18×18 → 20×20, 20×20 → 22×22. Down and feather inserts reward the full upsize; very firm synthetic inserts can go 1 inch up.
The classic is 12×20 — the low rectangle layered in front of squares, used on chairs and benches, or centered on a bed. Pair it with a same-size insert or one an inch or two longer.
Standard sofa: 18×18 corners with a 16×16 or lumbar in front. Deep sofa or sectional: 20×20 corners, 18×18 middle layer. Odd totals — three or five — usually read more natural than even ones.
Yes — cotton takes print, embroidery, and applique cleanly, which is why it's the standard blank for decor sellers. We stock blank covers in all four sizes with no minimum order, and offer custom printed cotton twill covers with one- or two-sided printing from just 10 pieces per design.
100% cotton for decoration and easy washing; cotton twill when you want a tighter, more durable weave with a subtle texture. Synthetics resist wrinkles but hold heat and take decoration poorly.
Insert out, zipper closed, machine wash cold with like colors, tumble dry low. Take covers out slightly damp to minimize wrinkles, and wash printed covers inside out.
Written by
Mary's Kitchen Towels Team
We supply blank and custom printed cotton pillow covers in 16×16, 18×18, 20×20, and 12×20 lumbar to decor sellers, embroiderers, and print shops — in bulk, shipped in 1 business day. Contact our team →